OUR MISSION

To unite business professionals across West Michigan in a collaborative network dedicated to enriching the lives of older adults. Senior Marketing Group of West Michigan (SMG) fosters meaningful partnerships among business owners, service providers, consultants, marketers, and administrators to share knowledge, elevate service quality, and expand awareness of resources available to seniors. Through education, community engagement, and a spirit of cooperation over competition, SMG strives to empower aging individuals and their families with the information, support, and services needed to enhance quality of life.